About Me: Paula Serrano is the Supply Chain Manager for Consumer-packaged Food at Inter IKEA, where she plays a key role in shaping efficient, resilient, and sustainable supply chains for a 600 million Euro business across 63 markets. With deep expertise in demand planning, end to end supply chain development, and cross functional collaboration, she contributes to building smarter, more cost-effective supply flows that secure product availability while minimizing environmental impact. Her work bridges strategy and execution, ensuring that insights, data, and operational capabilities align to support both business performance and long-term sustainability goals.

Throughout her career, Paula has worked closely with retail, sales, production, and logistics teams, driving improvements in forecasting accuracy, digital process development, and supply chain transparency. She believes in a holistic, integrated approach to supply systems; one that centers efficiency, ethics, and environmental responsibility.

As a member of the GreenGrocer Advisory Group, Paula brings her practical industry perspective and hands on experience in supply chain operations to support the project’s mission of strengthening food system sustainability through robust data, improved modelling, and transparent supply chain insights. Her contributions help bridge the gap between high quality research and real-world implementation, ensuring that the project’s tools and methodologies are both impactful and applicable across diverse supply chain contexts.