About Me: Joel Brounen brings over 20 years of experience in key food supply chains such as palm oil, sugar cane, cocoa, coffee, milk, and beef, providing deep expertise in food production and the farming landscape. His work focuses on sustainability standards and policies, helping FMCG companies, processors, and producers align sustainability practices with industry requirements and shape information systems defining EU legislative standards for agricultural production. He has contributed to several publications on the business case for investing in supply chain sustainability, market transformation, and environmental externalities. Known for successfully digitalizing farm-level sustainability data across agro supply chains, Joel is passionate about combining non-spatial and spatial data sources to improve the quality, availability, and accessibility of food footprint data. With a background in International Economics from the University of Utrecht and Sustainability Leadership from the University of Cambridge, Joel currently leads Solidaridad´s office in Colombia.