Launch of Oxford-GlobeScan Corporate Affairs Report 2020

Jun 24 '20 12:55pm–Jun 24 '20, 2:40pm GMT


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Summary of Discussion

1. What lessons has your organization learnt through the current COVID-19 crisis?

  • Readiness to address climate change and/or other issues
  • Increasing importance of effective employee engagement
  • Increasing centrality of the Corporate Affairs function
  • Importance of knowing your stakeholders

2. To what extent has the Corporate Affairs function been able to embed a reputation ethos in other corporate functions’ plans and activities?

  • Positioning purpose as a North Star
  • Reinforced the importance of Corporate Affairs function
  • More communication and collaboration with strategic alliances
  • To identify strategic needs

3. How are you measuring the impact that of corporate affairs activities on delivering value to the business?

  • Looking at stakeholders' perspectives/views
  • Employee engagement pulse checks 
  • By the use of KPIs and/or dashboards
  • Using a good mix of qualitative and quantitative data

4. What is the most important thing companies should focus on in the post-COVID context to truly be trusted leaders?

  • Delivering on promises. Actions have to match words
  • Clear view on how to make tradeoff decisions
  • Transparency, effective communication, and connection with stakeholders
  • Supporting communities, more education around sustainability 
  • Bringing in a purpose on sustainable practices


1 of 2
How much do you think that COVID-19 is fundamentally changing the relationship between business and society?
A great deal
Not very much
Not at all
36 votes
Next Poll »
To what extent is the corporate affairs function embedded across other functions in your organization?
Highly siloed and not at all embedded
Siloed but with some horizontal cooperation
Siloed but with good collaboration across other functions
Somewhat embedded into other functions
Fully embedded into other functions
16 votes
Next Poll »

Meet our Guest Contributors

Claire Dixon
Chief Communications Officer
Intel Corporation
Bob Eccles
Visiting Professor of Manag...
Oxford University
Anik Michaud
Group Director, Corporate R...
Anglo American
Stewart Prosser
Associate Fellow
Oxford University
Rupert Younger
Director, Oxford University...
Oxford University

Session Moderator

Chris Coulter
CEO, GlobeScan
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